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Thrifty Car Rental Implements No-Smoking Policy for Rental Cars

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Thrifty Car Rental Implements No-Smoking Policy for Rental Cars

The Thrifty Fleet is now 100% Smoke-Free, Effective Jan. 1, 2011

Contacts:

Financial:
H. Clifford Buster III
Chief Financial Officer
(918) 669-3277

Investor Relations:
Kindra Marts
Director - Investor Relations
(918) 669-2119
kindra.marts@dtag.com

Tulsa, Okla., Jan. 4, 2011 – Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc., is pleased to announce that its rental cars are now 100 percent smoke-free as a result of its new policy prohibiting smoking by renters at all U.S. corporate stores and participating franchise locations.

“We’re extremely pleased to now offer a 100 percent smoke-free fleet,” said Scott Thompson, Dollar Thrifty President and CEO. “We are passionate about providing our value-oriented customers with a rental experience that is consistent with our high standards, and we think that fresh, clean and smoke-free car interiors are essential to achieving our objectives.”

Renters who do not comply with the new policy and return vehicles after smoking may face a charge of up to $250. This is necessary to cover the special cleaning required to remove all traces of tobacco residue and smoky odor from a vehicle’s interior. Rental cars that have been smoked in will be immediately grounded upon inspection and removed for a thorough detailing before being returned for customer use. All rental cars now display a “No Smoking” sticker notifying renters of the potential charge for noncompliance.

“We think it is important to follow suit with the rest of the U.S. travel industry’s non-smoking approach so that travelers always have a smoke-free means of transportation. We’re confident this new policy will not only be widely-accepted by customers, but greatly appreciated as well,” continued Thompson.

About Thrifty Car Rental

Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from approximately 983 locations in 77 countries. For more information, visit: www.thrifty.com or www.dtag.com.