Press Release

Thrifty Car Rental Turns 50,
Celebrates with Sweepstakes Awarding Daily Prizes of $50 Gasoline Cards
& Other Prizes

Contact:

Dollar Thrifty Automotive Group
Chris Payne
chris.payne@dtag.com
(918) 669-2236

 Tulsa, Okla., October 1, 2008 - Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG) is celebrating its 50th birthday with the launch of the "Thrifty Turns 50" Sweepstakes on www.THRIFTY.com .  From October 1 - 30, 2008, Thrifty will award each of two daily winners with a $50 gasoline card - up to 60 chances in all.

In addition, one Grand Prize winner randomly selected from all eligible entries will receive $1,000 in gasoline cards, one free week of a rental car from Thrifty at the U.S. location of their choice and two tickets from Southwest Airlines.  One Second Place prize winner will receive $750 in gas cards and one free week of a rental car from Thrifty; and one Third Place winner will receive $250 in gas cards and three free days of car rental.

"Since April 1958, Thrifty Car Rental has provided consumers with wheels and the freedom to go anywhere they want at an economical price," said Brian Carpenter, Vice President of Sales, Marketing and Advertising.  "It's because of our dedicated customers that we are able to help fulfill travel dreams.  That's why we're including consumers in this special birthday celebration.  It's our way of saying, 'Thank you.'"

No purchase is required to enter the Thrifty Turns 50 Sweepstakes.  To enter, visit www.THRIFTY.com and follow the sweepstakes entry instructions on the website.  The sweepstakes is open to legal U.S. residents, 21 years of age or older, with a valid U.S. driver's license.  Two daily winners of the 60 daily prizes will be randomly drawn from among all entries received by 5 p.m. CST each day.  Non-winning entries remain eligible for future drawings.  Entries are limited to one per person. Other restrictions and limitations apply to the Third Place, Second Place and Grand Prizes.  Additional details about the Thrifty Turns 50 Sweepstakes and Official Rules are available online at www.THRIFTY.com

About Thrifty Car Rental
Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma.  Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 1,028 locations in 68 countries.  For additional information, visit www.dtag.com or www.thrifty.com .