Press Release

Thrifty puts a spring in your step with sweepstakes to award 92 daily prizes of free week's rental

Contact:

Dollar Thrifty Automotive Group
Chris Payne
chris.payne@dtag.com
(918) 669-2236

Tulsa, Okla., March 1, 2005 -  Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG),  is putting a spring in travelers’ steps this spring with the launch of a new sweepstakes on www.thrifty.com. From March 1, 2005 through May 31, 2005, Thrifty will award 92 daily prizes of a free week of car rental in the U.S. It’s all part of an effort to drive traffic to THRIFTY.com, the home of Thrifty Car Rental’s best rates.

"Spring is in the air, and folks are excited about getting out and about,” said Brian Carpenter, Vice President of Sales, Marketing and Advertising. “Thrifty is happy to provide that opportunity for 92 lucky people who will win a free week of car rental from Thrifty. And for those who don’t win, they can rest assured they will always find Thrifty’s best rates on THRIFTY.com.”

No purchase is required to enter the sweepstakes, but winners must be at least 21, a U.S. resident, have a valid U.S. driver's license, and be able to meet certain car rental requirements.

To enter, visit www.thrifty.com and follow the sweepstakes entry instructions on the website. Winners of the 92 daily prizes will be randomly drawn from among all entries received by 5 p.m. CST that day. Non-winning entries remain eligible for future drawings. Each daily winner will receive one free week of car rental in the U.S., including economy, compact, mid-size, full size or minivan, subject to availability and certain blackout periods. All taxes, fuel, optional insurance coverage and any other incidental charges are the sole responsibility of the winner. Winner must possess a credit card in their own name. Entries are limited to one per person. Additional details about the contest are available online at www.thrifty.com.

Thrifty Car Rental is the first in the car rental industry to launch a “Best Rate Guarantee” for reservations made on THRIFTY.com. The company guarantees that the lowest published online rate for Thrifty Car Rental can only be found on THRIFTY.com. If customers find a better Thrifty rate anywhere else on the web, the company will match the rate plus take an additional 10 percent discount off. For details, visit www.THRIFTY.com/specials/BRG.aspx.

About Thrifty Car Rental
Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 1,028 locations in 68 countries. For additional information, visit www.dtag.com or www.thrifty.com.