Tulsa, Okla., June 1, 2005 - Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), is taking the heat off travelers' summer gas woes with the launch of a new sweepstakes on www.THRIFTY.com. Every day from June 1, 2005 through July 31, 2005, Thrifty will award a prize of a year's worth of free gas in the U.S. It's all part of an effort to drive traffic to THRIFTY.com, the home of Thrifty Car Rental's best rates, which will offer consumers' wallets even more summertime relief.
"The summer season is kicking into high gear, and Thrifty wants consumers even more revved up about their summer vacation," said Brian Carpenter, Vice President of Sales, Marketing and Advertising. "While early indications are that travelers aren't letting high prices interfere with their summer vacation plans, we're going to ease the pain for 61 lucky people with a pre-paid gas card good toward a year's supply of gasoline. And for those who don't win, they can rest assured they will always find Thrifty's lowest rates on Thrifty.com."
No purchase is required to enter the sweepstakes, but winners must be at least 21, a U.S. resident and have a valid U.S. driver's license.
To enter, visit www.THRIFTY.com and follow the sweepstakes entry instructions on the website. Winners of the 61 daily prizes will be randomly drawn from among all entries received by 5 p.m. CST that day. Non-winning entries remain eligible for future drawings.
Each daily winner will receive one pre-paid gas card worth $1,800, which represents the average fuel costs for one vehicle yearly based on the Department of Energy's estimate of an average of 14 gallons of gas per week, filling up 52 weeks per year at approximately $2.50 per gallon. The American Express "Fill-it-up" value card may be used at participating gasoline stations that honor the card. The card expires 12 months after awarded. Entries are limited to one per person. Additional details about the contest are available online at www.THRIFTY.com .
Thrifty Car Rental is the first in the car rental industry to launch a “Best Rate Guarantee” for reservations made on THRIFTY.com. The company guarantees that the lowest published online rate for Thrifty Car Rental can only be found on THRIFTY.com. If customers find a better Thrifty rate anywhere else on the web, the company will match the rate plus take an additional 10 percent discount off. For details, visit http://www.THRIFTY.com/specials/BRG.aspx .
About Thrifty Car Rental
Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 1,028 locations in 68 countries. For additional information, visit www.dtag.com or www.thrifty.com .