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Thrifty Car Rental Joins ATA Airlines' Travel Awards Program, Offers 'Triple Points' Thru Nov. 15

Contact:

Dollar Thrifty Automotive Group
Chris Payne
chris.payne@dtag.com
(918) 669-2236

Tulsa, Okla., September 11, 2006Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG) is joining forces with ATA Airlines’ Travel Awards program.  Effective immediately, Thrifty will award ATA Travel Awards members with 75 points per car rental when renting with Thrifty. To kick off the program, Thrifty will offer triple points (225 points per rental) to Travel Awards members who rent a premium, luxury, minivan, convertible or standard-size SUV for two days or longer during the promotional period.   The triple-points promotion will take place from Sept. 6, 2006 through Nov. 15, 2006 at all participating Thrifty Car Rental locations worldwide.  The offer is available only on qualifying rentals booked using THRIFTY.com.  To make a reservation, visit the “Partner Specials” page of THRIFTY.com and the appropriate promotion code will be pre-populated when making your reservation.   

“ATA Airlines and Thrifty Car Rental are a perfect match,” said Brian Carpenter, Vice President of Sales, Marketing and Advertising for Thrifty.  “ATA’s philosophy of providingconvenient travel at affordable rates is compatible with Thrifty’s value proposition. Consumers will benefit greatly from this relationship.” 

With ATA's Travel Awards Program, members earn free* travel faster and easier than with any other airline program.   Travel Awards Members are awarded points based upon travel frequency and not how far they fly.  Members who book at  ata.com earn double points and can earn enough points towards a free* coach roundtrip companion ticket quickly with three qualifying roundtrip tickets. A free* continental U.S.  coach roundtrip ticket can be earned easily after six roundtrips.   

About ATA
Entering its 33rd year of operations, ATA offers affordable travel to destinations such as Hawaii, Chicago, New York, Oakland, Dallas/Ft. Worth, Washington D.C. and Mexico.  Through direct and connecting Southwest Airlines codeshare flights, ATA now serves customers in more than 60 markets.  ATA provides advanced seat assignments, self-service kiosks, Web check-in and a frequent flyer program with one of the lowest thresholds for earning travel in the industry.  ATA Travel Awards members have the option when booking their flights on ata.com or at 1-800-I-FLY-ATA of earning either ATA Travel Awards points or Southwest Airlines Rapid Rewards credits.  For more information, visit ata.com.

About Thrifty Car Rental
Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 1,028 locations in 68 countries. For additional information, visit www.dtag.com or www.thrifty.com .