Marketing support

At Thrifty, advertising is a lot more than the creation of a clever jingle. A major portion of Thrifty's growth can be attributed to strategically-placed advertising. We spend millions of dollars every year nationally and internationally to promote Thrifty as a value-priced choice.

Types of advertising

Thrifty corporate staff, in conjunction with franchise owner input, create the following for international, national, regional and local advertising efforts: Radio & television commercials, consumer and trade print ads, local print ads, coupons, hotel promotions, airport displays, direct mail programs and much more.

Our in-house advertising staff can tailor the above items for owner use locally as well as assist with media plans and the design and placement of yellow page ads.

Sales

Thrifty maintains an experienced sales force that concentrates on national commercial, government, travel agent and e-travel accounts. Sales staffs are maintained around the world and coordinated through the World Headquarters in Tulsa, OK.

Frequency-based programs

Thrifty participates in a variety of frequency-based marketing programs with internationally, nationally and regionally recognized airlines, hotel chains and other organizations. Our frequently based partners are: AeroMexico, Alaska Airlines, America West Airlines, American Airlines, Canadian Airlines International, Continental Airlines-One Pass, Hilton, Holiday Inn, Horizon Airlines, LatinPass, Malmo Aviation, Qantas Airways, Reno Air, Singapore Airlines, Trans World Airlines. These strong relationship broaden your appeal as a Thrifty Car Rental franchise owner and enhance your "brand recognition" as a Thrifty franchise owner.

System supply

Need forms, stationery or promotional materials? We've got them in quantity and we make them available anytime to all franchise owners. Everything from van decals and outside signage to national discount programs on tires, furniture, uniforms and other important items are made available.

International development

One of the greatest assets of the Thrifty system is its global marketing presence: Thrifty is nearing representation in almost every major country in the world! This substantial international presence ultimately enhances the value of each franchise by promoting the Thrifty name worldwide. As global travel continues to flourish, we stand ready to seize the advantages that come with a network of nations flying the Thrifty flag.

We have concentrated our expansion in these areas:

• Canada: In-terminal in every major airport across the country with a substantial suburban presence, Thrifty is the fastest-growing car rental company in Canada.
• Europe & Middle East: Thrifty has grown steadily in this major market.
• Asia Pacific: In the Asia Pacific, Thrifty is in-terminal in every major airport in Australia, with a substantial suburban presence. Thrifty is also the fastest growing car rental company in Australia.
• Caribbean & Latin America: In-terminal or near airport servicing nearly all the metro airports in the region... and the growth continues!