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Franchisor philosophy

To Thrifty, the Team Owner (Franchise Owner) is our customer. We proudly provide Team Owners with an impressive array of quality products and support services to help them successfully serve the rental customer. This approach is true to our "Dedicated Franchisor" philosophy.

  • Field OperationsSupport
  • Worldwide Reservation Services
  • Vehicle Supply
  • Advertising
  • Marketing
  • Rate/Yield Management
  • Insurance
  • Training
  • Image & Signage
  • Retail Car Sales
  • Parking Operations
  • Volume Purchasing
  • Automation Systems
  • Frequent Renter Program

Field operations support

Through our Field Operations Support division, called League Support, we provide a full range of support for Team Owners (Franchise Owners), including the following:

  • Initial orientation
  • Financial analysis with comparison to other Team Owners
  • Field visits for operational check ups
  • Market analysis
  • On-site training
  • Automation support
  • Continuous training in Tulsa
  • On-site start-up assistance
  • Operations procedures and guidelines
  • 800 Helpline
Worldwide reservation services

At its Tulsa headquarters facility, Thrifty operates a fully-computerized, 24-hour-a-day, 365-day-a-year reservation system. Customers who call the highly publicized 1-800-FOR-CARS reservation number keep hundreds of telephone sales agents busy taking reservations for Thrifty locations around the world.

Aside from being linked to all North American locations for immediate access to rates and vehicle availability, Thrifty is in the top tier of the industry in its links to all major airline computer reservation systems in North America, Europe and Asia Pacific. Making reservations by computer is by far the preferred method of booking cars for the millions of travel agents, whom we consider to be strategic members of our sales team.

For the added convenience of our customers, Thrifty offers its Online Reservation Center, which gives customers all over the world the ease of making their rental reservations from the comfort of their homes. The customer simply accesses Thrifty's web site through the Internet, clicks on the Reservation icon, and is able to book, check on or change his or her own reservations quickly and easily.

Vehicle supply

Thrifty pools its vehicle buying power to provide Team Owners extremely competitive fleet leasing programs, featuring a wide variety of Chrysler products and other vehicles. Thrifty also acts as a resource for information on fleet forecasting, planning and ordering, delivery, inventory management, warranty claims and disposal of used cars.

Insurance

In line with its service philosophy, Thrifty is one of very few in the industry to provide its owners with a system-sponsored, competitive insurance program, a result of pooling resources for the bottom-line benefit of owners.

Training

Proper training is critical to Thrifty's success! Consequently, all new Team Owners must attend a scheduled orientation training class at Thrifty headquarters. Professional, educational workshops are also held throughout the year and a variety of video tapes, audio cassettes and manuals are made available, which feature training for courtesy coach drivers, counter personnel and trainers. Training for owners and managers includes:

  • Rate management
  • Counter automation
  • Employee motivation and inspiration
Quality assurance & image support

Facilities, graphics and service standards each carry a great deal of importance in the Thrifty system. Even though Thrifty is a franchise system, it is imperative that we look and feel uniform in appearance and service worldwide. We are proud of the high quality and consistency we have today in our physical presence: the interior and exterior of our facilities, ads, promotional materials, buses and signage.

We work closely with all owners to ensure strict adherance to our high standards on a global basis. Enforcement of these high standards helps protect our good reputation and the value of the Thrifty name. Aside from general ongoing support in this area, specific services include signage design and planning, as well as architectural plans for renovation or new construction.

Listening to the customer

We call our customer inquiry serivce "Customer Care" because every customer's call to us is important. This department serves as the "ears" of the company, listening to the comments of Thrifty customers and offering Team Owners feedback about those comments. This lets Team Owners maintain service levels of the highest caliber.