Business_Survey_Reveals_Trends_040513

Business travel survey reveals trends for 2013

Friday, April 5, 2013 10:00:48 AM

The annual business travel survey from Embassy Suites Hotels predicted travel trends for 2013 and revealed that business travel has been on the upswing over the last five years.

Despite facing economic challenges, only 20 percent of survey respondents said they had traveled less since 2008, according to a statement from the hotel chain. However, one-third reported that their company's travel policies had become more austere in recent years.

For 2013, it appears what business travelers will be looking for above all else is a personalized experience for a good value.

"In the past, business travelers were more at the whim of brands," David Kelly, author of About.com's Business Travel Guide and a member of Embassy Suites' expert panel, said. "In 2013, they have more control over their business travel experiences and can expect that travel brands will make their individual needs a priority."

This may largely be due to the rising use of social media in business travel. According to the survey, 85 percent of respondents said they would follow a travel brand on social media in order to stay updated on the brand's latest news, and learn about special deals and other traveler's experiences with that brand.