VP, eCommerce. Global Distribution, Marketing and Advertising
Tulsa, Okla., July 19, 2012 – Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE:DTG), is pleased to introduce its new app for iPhone and iPod touch. The app’s short, three-step reservation process allows customers to quickly book a rental car on the go while also planning their trips with the unique “Around Town City Guides.”
The Thrifty Car Rental App, designed from the ground up for iPhone and iPod touch by the Dollar Thrifty Automotive Group team and its partner, FKQ Advertising + Marketing, offers a simple interface that allows renters to make speedy reservations at any Thrifty location worldwide. The app also saves existing reservations and customer profiles securely so that renters can modify reservations, view details about all available rental cars and reserve additional features like car seats or a GPS. Additionally, Thrifty Blue Chip members and most corporate customers can book with their negotiated rates through the app.
“Our specially-designed app for iPhone and iPod touch is another added convenience for Thrifty renters. We strive to always meet the changing preferences of our customers and have crafted our mobile strategy to do just that by enabling them to book quickly and easily while on the move,” said Scott Thompson, Chairman, President and CEO, Dollar Thrifty Automotive Group, Inc.
The app's “Around Town City Guides” provide customers with hotspots and deals available in top leisure destinations. Customers can use this feature to plan their trips by viewing suggestions on hotels, restaurants and activities nearby.
The Thrifty Car Rental App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.
About Thrifty Car Rental
Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from approximately 983 locations in 77 countries. For more information, visit: www.thrifty.com or www.dtag.com.