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Thrifty Car Rental Wins IQPC's "Internet/Intranet Best-in-Class" Award with Percussion Software's Rhythmyx ECM


Dollar Thrifty Automotive Group
Chris Payne
(918) 669-2236

Thrifty’s successful deployment of Rhythmyx as the content management foundation to drive its brand across 250-plus web sites honored at Content Week 2005

Woburn, Mass. and Tulsa, Okla., February 7, 2005 -  Percussion Software, a leading developer of practical software solutions enabling customers to maximize the value and quality of enterprise content, and Thrifty Car Rental, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), today announced that has won a first place IBIC (Internet/Intranet Best in Class) Award for its use of Percussion's Rhythmyx Enterprise Content Management system. The IBIC awards are presented by the International Quality and Productivity Center (IQPC). IBIC winners were announced February 2 at IQPC’s Content Week 2005 Conference and Exhibition in Miami.

“IQPC’s IBIC Awards honor and promote the best Internet and Intranet over the past year,” said Amy Thistle, Show Director of IQPC. “These awards showcase the best Internet and Intranet applications and designs for the many industries that currently use Internets and Intranets. Companies like Thrifty are setting the standards of excellence for other Intranet and Internet professionals, and we are pleased to recognize their contributions as part of Content Week 2005.”

Thrifty is a value-oriented car rental company with a significant presence both in the airport and local car rental markets. It operates in 64 countries and territories with more than 1,100 locations worldwide. Rhythmyx was chosen in 2003 to replace a proprietary system that Thrifty had developed internally. Thrifty’s deployment of Rhythmyx began with the company's online Special Marketing Programs, which are used by the headquarters staff, as well as users at the store level, to drive sales and build brand loyalty. Thrifty’s Web presence now includes and some 250 city-specific store sites, its extranet hub and its corporate Intranet – all powered by the Rhythmyx content management system. More than 100 Thrifty authors and producers across the U.S. and Canada rely on Rhythmyx.

"We are honored to receive the IBIC Award – especially since more than 30 percent of our reservations come from the Internet,” said Thrifty's Director of Internet Strategy Brad N. Rosenthal. “This makes the Web one of the most important tools driving our business," he added. "Once we deployed Rhythmyx, technology was no longer a barrier to delivering messages to our customers. One recent study of car rental Web sites showed that is among the easiest to access and use for average consumers, and we will continue to improve the quality that will bring them back for repeat business. The Rhythmyx content management system has become the cornerstone of our e-commerce efforts."

"We congratulate Thrifty for being a very consumer-oriented company that has leveraged its Web site to provide customers with faster and better service and easier access to timely information," said Barry Reynolds, CEO of Percussion Software. “Thrifty realized early on that Rhythmyx was a perfect fit to meet its content management needs, so it comes as no surprise to us that the company has built an award-winning Internet presence that strengthens its brand and enhances its appeal to consumers.”

About IQPC
The International Quality & Productivity Center (IQPC) provides millions of business executives with tailored practical conferences, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. Last year alone, IQPC produced more than 1,200 events. Founded in 1973, IQPC now has offices in 11 countries across five continents around the world. To best address the changing needs of its diverse audience, each office is divided into core industry practices. These divisions leverage a global research base of best practices to produce an unrivalled series of conferences, with special emphasis on: Oil & Gas, Defense, Transport, Marketing & Sales, Finance & Capital Markets, Healthcare, HR & Training, Six Sigma & Quality, Pharmaceuticals, I.T. & Technology, Government & Public Sector, Call Centers, and Strategic Management.

IQPC invites business practitioners to share insights, expertise and solutions to business challenges at its conferences, giving attendees cutting edge information they can use immediately. By delivering thought provoking, unbiased, information through an optimum mix of conferences, tradeshows, workshops, seminars and study tours, IQPC attracts a dedicated group of top decision makers year in and year out. More information can be found at

About Percussion Software
Percussion Software's family of practical software solutions enables customers to maximize both the value and quality of their enterprise content through cost-effective content management, ease of content reuse, optimized delivery to multiple channels and increased efficiency. The company's flagship product, Rhythmyx 5.5, based on open standards, is the first Enterprise Content Management (ECM) solution to provide cost-effective, multi-channel delivery of easily reusable content. Percussion’s Lyrix 2 product, the first comprehensive Lotus Domino Content Integration solution, unlocks proprietary Domino content for reuse in other enterprise applications. Lyrix 2 builds on Percussion's Domino expertise, gained over the past 10 years from the company's line of award-winning and innovative Power Tools for Lotus Domino: Notrix, PowerFlow, and ServerAdmin Plus.

Percussion’s portfolio of over 2,500 customers includes Fortune 1000 companies as well as other global, industry and public sector leaders, including Armstrong World Industries, Bank One, Bayer, Colgate, the FAA, Hitachi, HUD, IBM, ICI Paints, Intel, Jefferson Health System, MasterCard International, McKesson, Merck, Motorola, Northrop Grumman, Prudential Insurance, Shell Chemical, the Dept. of State, 3M, Thrifty Car Rental, Toshiba and Verizon. Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at

About Thrifty Car Rental
Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 1,028 locations in 68 countries. For additional information, visit or

Percussion Software is a registered trademark and Rhythmyx, Active Assembly and De-Coupled Delivery are trademarks of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.