Delta changes rewards program to attract business travelers
2/26/2014 2:07:25 PM
Most airlines' business programs reward people for the number of miles they accumulate in the air. For example, someone who travels 300 miles tends to receive more points than someone who flies 100 miles, and those points can generally be redeemed for a variety of things, from plane tickets to hotel rooms. So far, that has been the case with the Delta Air Lines SkyMiles program, which is aimed at frequent business travelers as well as vacationers; however, the carrier has recently revealed that it will change the way it rewards people who fly for work.
Delta will make drastic alterations to its SkyMiles program. Rather than giving points for the number of miles you rack up, it will dole them out according to your ticket price. Those who spend more on their trip receive a higher number of points. This new revenue-based system will go into effect Jan. 1, 2015.
While this change will affect vacationers and other flyers, the goal is to attract a higher number of employees going out of town for work who tend to spend more money on flights. That's because, unlike those who buy tickets for leisurely trips and shop in advance for cheap fares, business travelers typically book their flights on short notice and, as a result, tend to spend more.